Your brand isn't what you say it is. It's what the AI thinks it is.
Read the perspectiveWhat happens when a buyer's understanding of your brand begins inside an AI answer?
Buying journeys are increasingly front-loaded and mediated by AI systems. If positioning, claims and proof are not legible to those systems, they do not reliably reach decision-makers — however clear they are to people.
For a marketing leader it changes the evidence a corporate site must carry, the consistency of every claim across markets, and who owns the answer when a machine repeats it.