About
Built around the work marketing now needs to do.
As AI changes what can be created and how buyers make decisions, the organization of marketing work must also change. Acumion's response is a senior, AI-native agency: senior expertise, international participation and shared intelligence — applied to corporate websites, product launches, market expansion and demand.
The founders
Meet the people leading the work.
Two founders with complementary records — one from reputation intelligence and stakeholder decisions, one from enterprise digital strategy and building international businesses. Both stay in the work as the senior core that owns the decisions on every engagement.
Kasper Ulf Nielsen
Co-founder. Kasper connects reputation, stakeholder understanding and research to the decisions executives actually make. He co-founded RepTrak, the reputation-intelligence company whose measurement of how stakeholders perceive companies became a standard for boards and communications leaders, and led it until his exit in 2024. At Acumion he leads the intelligence side of the work: what customers, buying committees and AI systems believe, and what that changes.
Read the perspectives
Sebastian Vedsted Jespersen
Co-founder. Sebastian founded Vertic, the digital agency he built into an international business working with global CMOs at companies such as Microsoft, SAP, GE and Goldman Sachs, and co-authored Entangled Marketing. At Acumion he leads experience strategy, creative expression and the corporate-website work — including the two published perspectives behind the .com transformation proposition.
Sebastian's published thinkingOur philosophy
Curiosity without a goal.
The freedom to investigate something before knowing what it will produce, to follow an unexpected connection and to ask the question the brief did not anticipate. An organization optimized only for predefined outputs overlooks valuable possibilities — so Acumion protects open exploration first, and then brings judgment to deciding which discoveries to test, develop or apply. That belief is written into how engagements run: room for questions whose value is not yet obvious, and a clear line from exploration to decisions, experiments and accountable delivery.
The record
Senior experience, counted rather than claimed.
Years of experience
Average industry experience per senior counsel across strategy, marketing and brand.
Countries advised
Fortune 500 and high-growth companies counselled across markets in North America, Europe and Asia.
Industries served
From enterprise software and industry to health and finance.
Figures describe the founders' and senior counsel's prior experience across previous companies, identified as such.
People and reach
Senior specialists, international reach, credentials.
Who does the work, where the team operates and why its experience matters.