See what changes when the insight stays connected to the work.

The record behind the proposition, starting with the corporate websites the founders have led for regulated, multi-market businesses. Each example sets out the commercial question, the insight, the decision it changed and the work delivered.

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Founders' prior experience

Corporate websites the founders have led.

Delivered through previous companies and roles — RepTrak (Kasper Ulf Nielsen, co-founder, until 2024) and Vertic (Sebastian Vedsted Jespersen, founder) — and credited as such. The .com transformation proposition is grounded in that delivery record: multi-market corporate websites for regulated and complex businesses, with the governance, evidence structure and rollout that the work now demands.

Founders' prior work

Life sciences and health

Merck · CSL · Organon · GE Healthcare — corporate websites where substantiated claims, regional variation and regulatory review shape the architecture.

Founders' prior work

Technology and software

SAP · Optimizely · Dropbox · Infor · RepTrak — software and product companies where the site carries the evidence buyers and analysts compare.

Founders' prior work

Industry and energy

GE · Vestas · Rockwool — industrial businesses with many markets, many audiences and one proposition to keep coherent.

Founders' prior work

Consumer

Philips Hue · Nestlé Waters — brands where the corporate site and the consumer experience have to tell the same story.

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Work and experience

Selected work and experience.

The strategic choices, creative work and delivery behind them. Prior work is credited to the founder, the company and the role.

Acumion engagements

Work for clients: the commercial question, the strategic choice, the creative work and what it delivered — with scope, status and role stated.

Illustrative diagnostics

Research samples and proposed strategies that show how the work is done — for example, how AI assistants describe a generic corporate page before and after a transformation.

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Founders' prior experience

Corporate websites, launches and market work led through previous companies and roles, credited to the founder, the company and the role, and the reason the proposition is grounded in delivery rather than theory.

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Where this work applies

Four priorities, one way in.

Each example supports one of four priorities. Start with the one closest to your situation.

.com transformation

Corporate websites as coherent expressions of strategy, evidence and customer decisions.

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Product launches

Propositions that earn understanding, trust and adoption across markets.

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Market expansion

Defensible market choices and locally relevant plans.

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Demand transformation

Coherent systems for creating and learning from qualified demand.

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